Launch Smarter. Scale Faster. Win at Retail.
Helping Emerging & Fortune 500 CPG Brands Grow
Barker Omnichannel Consulting, LLC has extensive Shopper/Omnichannel Marketing experience working with emerging & Fortune 500 Consumer Packaged Goods (CPG) brands. We offer flexible, results-driven, fractional support given our breadth of retail experience in grocery, mass, drug, convenience, dollar, club, DIY, and eCommerce channels. With category expertise in beverage, food, natural/organic, meat/poultry, pet, and shelf-stable products, we deliver strategies that drive sales and strengthen brand presence at retail. We also seamlessly integrate within organizations to provide a frictionless working relationship.
AREAS OF FOCUS
STRATEGIC SUPPORT
Partner with Brand and Shopper Marketers & Agencies to strategically allocate retail marketing budgets, guided by business objectives, retailer dynamics, shopper insights, trends, and competitive landscape.
CAMPAIGN MANAGEMENT & EXECUTION
Specialize in optimizing brand campaigns with strong execution to drive performance via a broad range of promotional tactics across major retailers. Known for effectively managing logistics, budgets, timelines, and cross-functional teams to deliver results.
CREATIVE DEVELOPMENT
Passion for crafting campaign concepts that energize sales teams and captivate retail customers and shoppers. Develop enticing sales presentations and custom retailer creative that meets brand & retailer specifications.
HANDS-ON SUPPORT
Provide strategic, client-focused support, fast campaign execution, or improved agency collaboration.
WHY A FRACTIONAL MARKETER?
While larger companies can justify having an in-house marketing team, small and midsize companies may benefit more from a fractional marketer or team. A fractional marketer gives your business the senior-level expertise of a seasoned marketing leader without the full-time cost. You should consider switching to this model if any of the benefits below resonate:
- Cost-Effective Expertise – Access to proven strategic leadership at a fraction of the expense of a full-time hire.
- Flexible & Scalable – Support that adapts to your business needs—whether it’s part-time, project-based, when overloaded or during periods of transition like short or long-term leaves.
- Immediate Impact – With decades of experience, fractional marketers quickly diagnose challenges, uncover opportunities, and deliver results.
- Fresh Perspective – Objective, outside-in insights that challenge assumptions, identify bottlenecks and resolve them, while also delivering new paths for growth.
- Team Strengthening – Guidance and mentorship that elevate internal teams and set them up for long-term success.
- Category Knowledge – Specialized expertise across CPG, retail, and omnichannel marketing that accelerates your go-to-market efforts.
A fractional marketer is your on-demand marketing partner—delivering the strategic vision, execution, and results you need, exactly when you need them.
SKILLS & EXPERTISE
- Client Service
- Vendor/Agency Management
- IMC/Strategic Planning
- Shopper Marketing
- In-Store Marketing
- Cause Marketing
- Partnerships
- Premium Promotions
- Consumer Promotions
- Concept Development
- Retailer & Sales Collaboration
- Retailer Media
- Vendor Platforms
- Tactical Planning & Execution
- Purchase Incentives
- Project Management
- Creative Development
- Budget Management
- Post Promo/Scorecarding
- Marketing Mix Analysis
STRATEGIC APPROACH
Understand Your Business
- We quickly learn your business, customers, and goals to develop a strategic, actionable growth plan that aligns with key customer objectives.
Develop & Execute Omnichannel Plans
- We provide strategic guidance, create detailed plans for your team to implement and execution support.
Enhance Efficiency
- We streamline processes and systems to help you focus on big-picture goals.
Measure Success
- We analyze promotions using scorecards to evaluate KPIs, ensuring we meet both business and retailer objectives.
KIM BARKER, PRESIDENT
A high-performing marketing leader recognized for transforming business objectives into high-impact omnichannel programs that fuel sales and brand growth. Known for her integrity, proactiveness, and positive energy, she excels at inspiring cross-functional teams, strengthening client relationships, and delivering campaigns that perform. Combining strategic vision with a strong analytics foundation, Kim optimizes investments, drives targeted campaigns, forges strategic partnerships, delivers compelling creative while consistently delivering excellence in shopper engagement and client service.
Kim has an extensive and diverse marketing background spanning both client and agency verticals, covering Shopper, Brand, Cause, Sports, Hispanic, Youth and Partnership Marketing, as well as Consumer and Premium Promotions, offering a well-rounded industry perspective. Her expertise spans grocery, mass, drug, convenience, dollar, club, DIY, and eCommerce channels. In addition, she has extensive category expertise in beverage, food, natural/organic, meat/poultry, pet, and shelf-stable products. She has also been recognized in the industry as “Who’s Who in Shopper Marketing” by Shopper Marketing Magazine.
CLIENT PARTNERSHIP HISTORY
RECOMMENDATIONS
Leadership: Kim demonstrates the ability to motivate and guide her colleagues to achieve ambitious goals at Del Monte. We were not an easy client, with complex organization challenges that required the ability to move her team on a dime into whatever direction we were moving quickly and effortlessly, and she consistently exceeded expectations in her leadership role.
Strategic Thinking: Part of effectively managing the relationship with Del Monte, required Kim’s ability to analyze situations, develop effective strategies, and make sound decisions for her team to assist us in managing our business for maximum ROI. Kim was adept at identifying opportunities and anticipating our challenges. She has a proven track record of making sound business decision recommendations that support our internal objectives and needs.
Communication and Interpersonal Skills: Kim is an excellent communicator, both written and verbal, and was able to build strong relationships with everyone on our Omnichannel team and many of the vendors she worked with on our behalf. She has a knack for engaging and motivating others. I am confident that Kim would be a valuable asset to your team. Her experience, skills, and leadership qualities are exceptional. I highly recommend Kim Barker without reservation.