Need high-quality Omnichannel marketing support without a full-time team? We’re here to help.
At Barker Omnichannel Consulting, we are award-winning marketers with experience across large corporations, small businesses and start-ups. We provide flexible, results-driven support filling temporary, semi-permanent or contract staffing needs while blending seamlessly within your organization.
We specialize in Omnichannel Marketing for Consumer-Packaged Goods (CPG) and agency clients, offering:
Strategic support for CPG brands developing Retail/Shopper/Omnichannel
Omnichannel marketing strategy and retail executional consulting.
Temporary or fractional FTE support for Shopper/Omnichannel marketing roles.
Creative development and tactical execution management.
Our Strategic Approach
Understand your business
- We quickly learn your business, customers, and goals to develop a strategic, actionable growth plan that aligns with key customer objectives.
Develop & execute Omnichannel plans
- We create detailed Omnichannel marketing plans for your team to implement or provide strategic guidance and execution support.
Enhance efficiency
- We streamline processes and systems to help you focus on big-picture goals.
Measure success
- We analyze promotions using scorecards to evaluate KPIs, ensuring we meet both business and retailer objectives.
Our Expertise Includes:
- IMC planning
- Strategic and project development and oversight
- Tactical planning and execution
- Value offer development
- In-depth retailer knowledge
- Retailer and sales collaboration
- Strategic partnerships and alliances
- Vendor and agency management
- Project and budget management
- Creative development & selling presentations
- Post promotion analysis
Kim Barker is a results-driven Omnichannel Marketing leader known for integrity, proactiveness and positive energy. She excels in developing go-to-market strategies, shopper promotions, retailer media, retailer and vendor partnerships, budget management, creative development, sales collaboration, couponing, and post-promotion analysis.
With extensive experience in CPG Shopper/Omnichannel Marketing at Collaborative Marketing Group, Inc., Kim has led large teams and worked with Fortune 500 clients. Her expertise spans both client and agency sides, covering Brand, Cause, Sports, Hispanic, Youth and Partnership Marketing, as well as Consumer and Premium Promotions, offering a well-rounded industry perspective.
Kim has partnered with major brands such as: Best Buy, Brown‐Foreman, ConAgra, Del Monte Foods, Disney/Buena Vista Pictures, Eagle Foods, Foster Farms, Freudenberg Home Products, General Mills, Hillshire Farm, KraftHeinz, J.M. Smucker, Kimberly Clark, Koch Foods, McCormick & Company, Molson Coors, PetSmart, REÁL MESA Pet Food, True Value Hardware and Wagner Spraytech.
As a graduate of Millikin University, where she played collegiate volleyball and led the campus Marketing Association, Kim has also been recognized in the industry including in Who’s Who in Shopper Marketing by Path to Purchase Magazine.
Kim lives in the Chicago suburbs with her husband, Bob, and has two grown sons, Ryan and Kevin. She enjoys spending time with family and friends, traveling, entertaining, cooking, reading and exercising.
Not ready for a full-time hire? Consider a fractional consultant.
Here’s why a fractional consultant might be the right fit:
1
You need marketing ASAP
but don’t know where to start
– We learn your business, customers, and goals, then create an actionable Omnichannel marketing plan to drive results.
2
You need fast execution
– With limited bandwidth, a fractional marketer integrates with your team to launch campaigns quickly and optimize for success.
3
You need better agency management
– We act as a bridge between you and your agency, ensuring effective collaboration and maximizing your investment.