Searching for high-quality Omnichannel Marketing support to win at retail?
Barker Omnichannel Consulting LLC has experience across large corporations, small businesses and start-ups providing flexible, results-driven support for Consumer-Packaged Goods and Agency Clients while blending seamlessly within your organization.
AREAS OF FOCUS
STRATEGIC SUPPORT
Partner with Brand and Shopper Marketers & Agencies to strategically allocate retail marketing budgets, guided by business objectives, retailer dynamics, shopper insights, trends, and competitive landscape.
CAMPAIGN MANAGEMENT & EXECUTION
Specialize in optimizing brand campaigns with strong execution to drive performance via a broad range of promotional tactics across major retailers. Known for effectively managing logistics, budgets, timelines, and cross-functional teams to deliver results.
CREATIVE DEVELOPMENT
Passion for crafting campaign concepts that energize sales teams and captivate retail customers and shoppers. Develop enticing sales presentations and custom retailer creative that meets brand & retailer specifications.
HANDS-ON SUPPORT
Need a marketing plan from scratch, fast campaign execution, or improved agency collaboration? We provide strategic, client-focused support.
SKILLS & EXPERTISE
- Client Service
- Vendor/Agency Management
- IMC/Strategic Planning
- Shopper Marketing
- In-Store Marketing
- Cause Marketing
- Partnerships
- Premium Promotions
- Consumer Promotions
- Concept Development
- Retailer & Sales Collaboration
- Retailer Media
- Vendor Platforms
- Tactical Planning & Execution
- Purchase Incentives
- Project Management
- Creative Development
- Budget Management
- Post Promo/Scorecarding
- Marketing Mix Analysis
STRATEGIC APPROACH
Understand Your Business
- We quickly learn your business, customers, and goals to develop a strategic, actionable growth plan that aligns with key customer objectives.
Develop & Execute Omnichannel Plans
- We provide strategic guidance, create detailed plans for your team to implement and execution support.
Enhance Efficiency
- We streamline processes and systems to help you focus on big-picture goals.
Measure Success
- We analyze promotions using scorecards to evaluate KPIs, ensuring we meet both business and retailer objectives.
KIM BARKER, PRESIDENT
A high-performing, Shopper/Retail Marketing leader that is results-driven with a reputation for integrity, proactiveness and positive energy who drives creative excellence while leading high performing, cross-functional teams efficiently. Specializes in creating happy clients and guiding strategy while delivering strong results.
With extensive experience in CPG Shopper/Omnichannel Marketing at Collaborative Marketing Group, Inc., Kim has led large teams and worked with Fortune 500 clients. Her expertise spans both client and agency verticals, covering Brand, Cause, Sports, Hispanic, Youth and Partnership Marketing, as well as Consumer and Premium Promotions, offering a well-rounded industry perspective. Recognized in the industry as “Who’s Who in Shopper Marketing” by Shopper Marketing Magazine.
CLIENT EXPERIENCE
